Growers and Retailers: Building More Profitable Businesses Together

• Tuesday, November 18, 1997 – 9:00 am–5:00 pm

J. C. was very keen on involving the Arboretum more directly wit hthe retail nursery and retailers. With the JC Raulston Selections program, his vision has begun to take shape. This seminar, co-sponsored by the North Carolina Association of Nurserymen, features marketing consultant Judy Sharpton from Georgia and nurseryman David Johnson from Johnson's Nursery. In the morning, Judy and David will explore ways people who sell plants can, with better marketing, make greater profits. David started the successful Monarch Collection campaign and has been instrumental with the JC Raulston Selections. In the afternoon, people will tour the Arboretum to see the JC Raulston Selection plants in the landscape and future prospects now being propagated in the greenhouse.

Start and end times are not official.

Cost

$20.00 (includes lunch).

Location

JC Raulston Arboretum, 4301 Beryl Road, Raleigh, NC 27606